Analysis

Client Inventory Management

Currently, the company does not have a systematic way of keeping track of their clients; however, they do use several online programs to assist each agent in managing their client information.  HALO Realty works through various websites in order to obtain potential clients. To be a part of these websites, a person must be:

            1.)  A New Jersey Association of Realtors member (NJAR)            
            2.) Pay a fee

One example of these kinds of websites is, Realtor.com. The owner of HALO, Paul Verdicchio, pays a monthly fee, and in exchange, receives weekly leads for potential buyers and renters.

The Multiple Listing Service (MLS)

This is the primary listing system used by all agents. There are various data systems for different counties, although most are interchangeable. For example:

•              Middlesex County : Middlesex County MLS
•              North and South Jersey : Garden State MLS
•              Monmouth County and Freehold Township : Monmouth County MLS.

Realtor associates use the MLS to find properties and information and store client information for future usage. However, you are only able to see the information on the client you have provided. What makes this system a bit unorganized for keeping an inventory of clients is its inability to link with sites such as Realtor.com, leaving multiple copies of the same client information on various sites.

HALO Realty’s Business strategy

 1.) Operate based off leads provided by the previously mentioned websites. 
 2.) Market through word of mouth (referrals)
 3.) Realtor associates make “cold calls” to home owners based off a paid list. 

Process Analysis

            An overview of the process when representing buyers and renters:

          An overview of the process when representing sellers and landlords: